Using SEO and Google Ads Together: A Guide to Achieving Better Results

Although SEO and Google Ads are different strategies, they share a common goal: helping businesses rank high in Google search results. By combining these two approaches, you can achieve great results in both your SEO and ad campaigns. In this post, we’ll discuss how we used Google Ads to optimize our clients’ websites.

Unlocking Valuable Insights: Leveraging Search Term Data from Google Ads for SEO Content Strategy

As an SEO expert, you may use third-party tools like SEMrush or Kwfinder to conduct keyword research. However, Google Ads can provide real-time data that these tools may not have. To leverage this data, go to the Google Ads dashboard, click the keywords segment, and examine the search terms panel. Filter out phrase-match keywords and use them to create blog posts that drive organic traffic to your website.

1. Maximizing ROI: Leveraging High-Performing Ad Keywords for SEO Success Using high-performing ad keywords on your website can reduce CPC and improve quality scores. If a keyword is generating conversions in your ad campaign, create a page on your website that uses that keyword to rank organically. When the keyword starts ranking organically, remove it from your ad campaign and redirect that money to a different keyword.

2. Data-Driven SEO: Leveraging Google Ads KPIs to Optimize Keyword Strategy Analyze KPIs like average CPC, impressions, clicks, and conversions to determine which keywords are working for you and whether to include them in your SEO campaign.

3. Testing Your Landing Pages: Analyze how users interact with your landing pages to optimize your copy and improve your ad and website performance. If users don’t like your content, consider hiring a content writing company.

4. Experimenting with Meta Tags: Google Ads professionals have the advantage of testing multiple titles and descriptions on their ads. Use the ones that perform best on your landing pages to improve your SEO results.

5. Keywords with High Impressions: Investigate keywords with high impressions and consider using them on your website to improve your SEO results.

These strategies can improve your quality score, ad rank, keyword research, understanding of your customer base, and reach. By combining SEO and Google Ads, you can achieve great results for your business.